Use ChatGPT for Business: How Coaches and Consultants Can Stand Out and Be More Productive

If you’re here from my podcast episode on boosting productivity with ChatGPT, welcome! Below, you’ll find a list of useful prompts I mentioned in the episode that can help you get better results and create quality content for your business. These prompts are designed to train ChatGPT to understand your specific needs and deliver more tailored and effective responses.

If you haven’t already listened to Episode 26 of The Social Media Takeaway, please do so to get the full context and learn how to maximize your use of ChatGPT.

Prompt to create a buyer persona – B2B:

1. Build me a persona of a [job title] with roles and responsibilities at [industry, company, geography]. 
2. The problems or challenges facing this person include: [list challenges, problems or tasks] (it’s better to have researched this rather than guess)
3.  They are considering [product or service].”
4. List their hopes and dreams, their fears and concerns, their emotional triggers, and their decision criteria for selecting a company like mine.

My Buyer Persona is – Strategy Sam or Productive Jamie

Prompt to create a buyer persona – B2C:

1. Build me a persona of a [consumer type] 
2. Their pain points or desires are [list pain points or desires]
3. This person is looking for help with [list possible solutions to pain /desires] 
4. They are considering [product or service].
5. List their hopes and dreams, their fears and concerns, their emotional triggers, and their decision criteria for selecting a product or service like mine.

Train ChatGPT About You

1. I am a [details about you and your business]
2. What makes me different from my competitors is [list accolades, usps, etc]
3. The tone I use is [list desired tone, style, format]
4. My goal is to [list your goals here]
5. Example:  I am the founder of sellonsocial.media Agency and online coaching academy.  I am an award winning four times best selling author.  The tone I like to use is professional, friendly, clear and I don’t like overly flowery or complicated sentences.  My goal is to grow my business. 

What Should a Prompt Contain?

1. Who you are
2. Who your audience is
3. What you want it to generate (e.g.  A social media post, an email, a sales page, a list of ideas)

Five Steps to Writing a ChatGPT Prompt for Content Creation:

1. I am [paste who you are here]
2. I am targeting [insert persona here]
3. Write a [specify the type of content]
4. About [Define the main topic and any specific focus areas or angles you want to be covered.]
5. Use the following tone [formal, casual, humorous, conversational etc.]

Persona Related Prompts

1. I am [paste who you are here]
2. I am targeting [insert persona here]
3. Please critique the following sales page (or the attached free guide) in relation to [persona name)

ChatGPT Compelling Story/Post Prompt

• Rewrite the following text to create a post for (Linkedin/Facebook/Instagram) using the following structure:
• Hook: Start with a dramatic moment or question.
• Story: Narrate your experience, focusing on key events and emotions.
• Lesson: Embed the main takeaway, aligning with your audience’s interests.
• CTA: Invite readers to engage with a clear and relevant call to action.
• The post must appeal to the XXX buyer person

Other Prompts

1. “Check syntax and grammar:”
2. Use a video transcript to summarize the key points of a meeting.  E.g. 
   • What advice did I give to xxx
   • What are the main points agreed at this meeting
   • Using the main points of this meeting write a blog post 
   • Using the main points of this meeting write a nurturing email to my list
3.  Use the mobile device to record your voice (Start the recording with: Check syntax and grammar of the following”
4. Chat with it like it’s a colleague!