Something that comes up time and time again when working with members of my Agency and Academy is the importance of planning your social media content in advance. If you follow a structured schedule...

Here are 6 new features social media marketers can watch out for on Instagram in 2023. 1. Boost stories: You can now boost stories on Instagram. This is a great way to create a paid promotion to get...

The average conversation rate on an eCommerce store is 3%-4%. It's important to pay attention to conversion rates especially if you are using paid ads. Sometimes an ad is working perfectly fine, but...

Here is our list of trends to expect on social media in 2023: Content inspired by Netflix/Now TV etc.: Popular Netflix shows such as 'Wednesday' and 'Emily in Paris' are taking over TikTok and...

  You want to start posting consistently and growing on social media but have no idea what to post or how to create the types of content that grabs attention. You get caught in this...

I have found 5 Canva hidden features you’ll just love. They will save you time and keep you organised! Locking and unlocking elements: Click the element you want to lock. You can also hold Shift on...

Consumers are seeking companies they can trust, making it more vital than ever for businesses to establish a favourable reputation with potential customers. And social media is the ideal channel for...

If you’re having problems with getting your Facebook Ads rejected, could you be “guilty” of any of the following: Using the word “OTHER”: As a general guideline, avoid using words like “other”. You...

How you present your content on social media can have a big impact on organic reach.  All social media platforms have algorithms that control content distribution.  Algorithms favour content that...