Welcome to “The Social Media Takeaway,” a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields. Whether it’s exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, “The Social Media Takeaway” is your go-to resource.
NEW EPISODES EVERY WEDNESDAY
How to Create Better Video Content Without Overthinking It
How to Create Better Video Content Without Overthinking It There’s a huge conversation happening right now around AI, visibility, and authenticity....
From Busy to Strategic: Systems That Free Up Your Time with Kathi Burns
From Busy to Strategic: Systems That Free Up Your Time with Kathi Burns In my recent episode of The Social Media Takeaway podcast, I’m joined by...
Once-In-A-Generation Opportunities, Wealth and Thinking Like An Investor
Once-In-A-Generation Opportunities, Wealth and Thinking Like An Investor In this week’s episode of The Social Media Takeaway Podcast, I sat...
How To Start A Business With No Money In 2026
How To Start A Business With No Money In 2026 Happy New Year and welcome 2026! If you're hoping to finally get that business idea off the...
Plan 2026: The One-Page Strategy with Laura Posey
Plan 2026: The One-Page Strategy with Laura Posey In my recent conversation with Laura Posey, we chatted about how to plan your entire year...
3 Mistakes Killing Your Social Media Sales (and How to Fix Them)
3 Mistakes Killing Your Social Media Sales (and How to Fix Them) Are you a business owner or consultant frustrated by social media? You're...
5 Tips for Showing up with Ease on LinkedIn
5 Tips for Showing up with Ease on LinkedIn In my latest conversation with Ashley Leeds, we talked about confidence, consistency, and why...
How to Get FREE Media Coverage with Jill Lublin
How to Get FREE Media Coverage with Jill Lublin In my recent conversation with Jill Lublin, we talked about how to get free media publicity....
5 Ways to Transform Sales Conversations (For people who hate sales)
5 Ways to Transform Sales Conversations (For people who hate sales) by Niraj Kapur This week on The Social Media Takeaway Podcast, I’m joined...
How AI is Disrupting Marketing & What To Do Next
How AI is Disrupting Marketing & What To Do Next AI is disrupting marketing. We're not just talking about it anymore…we're in it. And if...
Overcome Fear and Speak with Impact with Maureen McCowen
Overcome Fear and Speak with Impact with Maureen McCowen This week on The Social Media Takeaway Podcast, I spoke to Maureen McCowen, a public...
How to Get HIGH-Quality Leads with Assessments & AI
How to Get HIGH-Quality Leads with Assessments & AI At my last assessment-style workshop, 30% of attendees went on to join my high-ticket...
Get SALES from Podcast Guesting with Lyndsay Phillips
Guesting on Podcasts? Here’s How to Make It Pay Off If you're landing podcast guest slots but not seeing leads or sales, this goldmine of The...
Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith
Is Facebook Still Relevant for Business in 2025? Mari Smith Thinks So. If Facebook is part of your marketing plan (and it should be), this episode...
The Funnel Formula That’s Made Coaches Millions (Step by Step)
The Funnel Formula That’s Made Coaches Millions (Step by Step) In this week’s episode of The Social Media Takeaway (available on all the...
Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works
Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works In this week’s episode of The Social Media Takeaway (available on all...
AI Copywriting Tips & Tools: Persuasive Content in Minutes
AI Copywriting Tips & Tools: Persuasive Content in Minutes In this week’s episode of The Social Media Takeaway (available on all the...
Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom
Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom In this week’s episode of The Social Media Takeaway (available on all...
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Are you spending hours on social media, yet feeling disheartened by the lack of leads and sales? You are not alone.
Many coaches and consultants feel their efforts on social media don’t result in sales. This gap between effort and result can be frustrating, but, there’s a proven solution at hand.
Introducing
“5 Fast & Effective Ways to Turn Social Media Time into Sales.”
This guide is your key to unlocking the full potential of your social media strategy. You will:
- Discover proven strategies to boost sales
- Reduce time wasted on ineffective social media efforts
- Learn from an award-winning social media expert
2024 Social Media Planner & Guide
I'm thrilled to announce the launch of our much-anticipated 2024 Social Media Content Planner & Guide! Designed to be an indispensable asset for your business, this planner is more than just a...
4 Ways to Harness the Collaboration Feature on Facebook & Instagram
Have you heard of the Collaboration feature on Facebook & Instagram? The new feature allows two accounts to jointly create posts, Videos and Reels, effectively doubling their reach to each...
Community Engagement: 6 Ways to Engage with your Social Media Audience
In the vast digital sea of likes, shares, and retweets, it's easy to forget that behind every profile is a human heart. That's where community engagement comes into play!Here are 6 ways you can...
5 Things that all Social Media Algorithms look for to determine what content to show to users!
Social media algorithms are used by platforms like Facebook, Instagram, Twitter, and others to determine what content to show to users in their feeds.Here are 5 things that all social media...
Our Top 4 Favourite Google Chrome Extensions
Google Chrome extensions are software programs that can be installed on the Google Chrome web browser to enhance its functionality and customize the browsing experience, adding new functionalities...
6 Tips to Optimise your Google Business Listing
Google Google Business Listing is a prominent listing for businesses on Google Maps and Google Search, making it easier for potential customers to find relevant information about a business, such as...
5 Trending Tiktok Algorithm Tips for 2023
Understanding the algorithm of any social media platform is crucial for social media marketing as it enables you to effectively tailor your strategies and content to maximize reach and engagement....
5 Ways that Brands can Tap into Social Media Trends
Trending content refers to topics, themes, or formats that are currently popular online or in the mainstream media. This type of content has a high level of engagement and interest among a broad...
Helpful Tips to Securing your Social Media Accounts
Protecting your social media accounts with strong passwords and two-factor authentication is crucial in today's digital world! With cyber-attacks becoming more frequent, it's essential to safeguard...
Covering Social Media for President Biden’s Visit to Ballina
It was an incredibly inspirational experience for my team and I to work on the social media account of Ballina 2023 during the Joe Biden visit to Ballina in April 2023. The excitement leading up to...
6 New Exciting Canva Features That Will Wow You!
Here are 6 ways new exciting Canva Features! Since hosting their second Canva Create event to date A Brand New Era, Canva have launched more exciting new features. These new features will help you...
6 Ways to Make Social Media Posts More Inclusive
Here are 6 ways we can make social media posts more inclusive. The good news is that when we make our posts more inclusive, we also optimize them for search by associating relevant keyword phrases...
My Thoughts On Getting “Meta Verified”
Last week Meta announced a new verification service for personal accounts on Facebook & Instagram. It’s a subscription service which lets users verify their accounts against a Government ID....
6 Reasons to Plan Your Social Media Content in Advance
Something that comes up time and time again when working with members of my Agency and Academy is the importance of planning your social media content in advance. If you follow a structured schedule...
6 New Instagram Features for Marketers in 2023
Here are 6 new features social media marketers can watch out for on Instagram in 2023. 1. Boost stories: You can now boost stories on Instagram. This is a great way to create a paid promotion to get...
13 Ways to Boost Your Online Sales
The average conversation rate on an eCommerce store is 3%-4%. It's important to pay attention to conversion rates especially if you are using paid ads. Sometimes an ad is working perfectly fine, but...
Our 2023 Social Media Predictions To Keep You Ahead of the Curve
Here is our list of trends to expect on social media in 2023: Content inspired by Netflix/Now TV etc.: Popular Netflix shows such as 'Wednesday' and 'Emily in Paris' are taking over TikTok and...
7 Post Ideas to Spice up your Social Media
You want to start posting consistently and growing on social media but have no idea what to post or how to create the types of content that grabs attention. You get caught in this...
5 Hidden Canva Features You’ll Love!
I have found 5 Canva hidden features you’ll just love. They will save you time and keep you organised! Locking and unlocking elements: Click the element you want to lock. You can also hold Shift on...
5 Ways to Use Social Media to Build Trust with Your Customers
Consumers are seeking companies they can trust, making it more vital than ever for businesses to establish a favourable reputation with potential customers. And social media is the ideal channel for...
Facebook Ads Keep Getting Rejected? Here’s Why
If you’re having problems with getting your Facebook Ads rejected, could you be “guilty” of any of the following: Using the word “OTHER”: As a general guideline, avoid using words like “other”. You...
10 Tips to Maximise Your Post Reach on Social Media
How you present your content on social media can have a big impact on organic reach. All social media platforms have algorithms that control content distribution. Algorithms favour content that...