Louise McDonnell
Social media marketer
An award-winning social media trainer and strategist, Louise McDonnell has worked in the digital space since the early 1990s.
She is the founder of SellOnSocial.Media, and is a four-times best-selling social media author. Her latest publication, the 2023 Social Media Content Planner is already on the best-selling list on Amazon for worldwide sales.
She works with businesses, government enterprise development agencies, and non-profits to leverage social media to drive growth by achieving precise communications objectives and practical, ROI-focused solutions that are quick and easy to implement.
The social media marketing strategist is also a keynote speaker, vastly experienced in energising and inspiring local and global audiences in both major convention settings and bespoke in-house seminars. As a speaker, she has engaged audiences at events all over the world, from the INNOWAVE Summit Bulgaria to Livestream Universe, The Social Selling Summit, Mari Smith & Wave.Video Facebook & Instagram Video Ads Academy, the Social Media Summit Ireland, Digital West Summit, the Women Inspire Nation Conference, and the Irish Wedding Association Conference.
Anna Clarke
Social media marketer
Anna initially went to university to study primary school teaching, but after completing her degree decided to complete a Masters Degree in Digital Marketing during the Covid-19 2020 lockdown. Although learning the concept of marketing from scratch, she excelled throughout the course, resulting in a first-class honors degree and multiple certificates for winning projects.
While undertaking the masters, Anna took several free-lance digital marketing projects under her wing, including a local interior designer and a nationally recognized singer/songwriter.
Following the completion of the Master’s degree, Anna joined a Dublin-based digital marketing agency for a summer internship. She worked in unison with a team of graphic designers, SEO specialists, and PPC specialists to carry out digital marketing strategy for clients within the electronics, construction and wholesale industries. While being offered a full-time position within this company, Anna had a passion for the social media side and was then offered the position of Social Media Executive at Louise McDonnell.
Since joining the company, Anna has become an expert in the fundamentals of social media, and has helped over 200 academy members learn their social media potential through being an active support member of the Sell On Social Media Academy. During this time she has also managed social media accounts for over 20 clients, including government organizations.
Anna’s strengths include a strong eye for design, fantastic communication skills, and a think-outside-the-box approach to everyday tasks.
Lauren Coffey
Social media marketer
Lauren completed an undergraduate degree in New Media Studies at the Institute of Art, Design and Technology Dun Laoghaire (IADT). Lauren began her college experience studying English, Media and Cultural Studies for a year before realising her primary interest was in media and communications. She then went on to change to New Media Studies at the same institute and has exceeded her academic goals since. Lauren went on to graduate with a Second Class Honors, Grade 1 degree in 2022.
Lauren has always had a keen interest in the world of social media and a passion for communications, she thoroughly enjoys working in this field. Her professional background thus far has been in social media management and content creation roles. She holds a high level of proficiency in platforms such as Facebook, Instagram, and Tik-Tok as well as editing skills in Premiere Pro and Da Vinci Resolve. She also has experience in graphic design using both Canva and Photoshop.
Throughout past media related roles, she has explored content creation through filmmaking, photography, and podcasting. In her spare time, she enjoys editing, writing, photography and consuming media-related content.