6 TikTok Tips For Business
TikTok might feel like an unpredictable platform, but it’s actually one of the most exciting places to grow your business. The beauty of TikTok is that anyone can make an impact—you don’t need a fancy camera, a huge budget, or a perfect script. What you do need is a bit of strategy and a willingness to show up consistently.
In this week’s episode of The Social Media Takeaway (available on all the leading podcast platforms including iTunes, Spotify, and YouTube!), I’m delighted to be joined Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. Her videos are absolutely hilarious (check her out!), and I loved the practical tips she shared with me for making TikTok work for your business. Here are six of her key strategies to help you stand out and succeed on TikTok!
1. Use Your Own Hashtag
One of the easiest ways to boost visibility is by creating a unique hashtag tied to your username or brand. Julie uses #JulesRulesIRL for every video, making her content easy to find. Over time, this helps viewers associate your hashtag with your style and niche, giving them a one-stop search to see everything you’ve posted. If you haven’t already, brainstorm a hashtag that feels authentic to you and start using it on every upload.
2. Be Authentic
TikTok thrives on authenticity. Forget the filters and overly polished edits—people want to see the real you. Whether it’s a funny moment, a raw emotion, or a glimpse into your day-to-day life, showing up as yourself keeps your audience engaged. Keep in mind, you only have 10–15 seconds to grab attention, so make your first moments count with an honest and engaging hook.
3. Don’t Be Afraid to Post
Hesitating because you’re worried about negative feedback? Julie suggests taking the leap anyway. Posting consistently helps you control your brand narrative instead of letting others define it. If someone leaves a negative comment, treat it as an opportunity to show excellent customer care. Thank them for their feedback and respond professionally—it shows confidence and builds trust.
4. Reuse TikTok Content Across Platforms
Save time by making TikTok your go-to platform for creating content, then share those videos on Instagram, Facebook, or even LinkedIn. Repurposing doesn’t just save effort—it amplifies your reach across different audiences. TikTok videos are quick to create and naturally engaging, making them a perfect fit for other platforms.
5. Show Your Face (or Not!)
You don’t have to speak to the camera or even show your face if that’s outside your comfort zone. Instead, try using time-lapse videos of your work, a slideshow of photos, or a voiceover that tells your story. The point is to connect with your audience in a way that feels authentic to you. Creativity isn’t about fancy production; it’s about sharing something meaningful.
6. Commit to Consistency
Posting regularly is key to growing on TikTok. Julie recommends committing to one video a week for a full year. Start by brainstorming 20–30 ideas—topics, trends, or moments you can share. Once you start creating, inspiration will strike, and you’ll find more ideas to keep the momentum going. Consistency builds trust and keeps you top of mind for your audience.
So, what’s your next move? Pick a tip, put it into action, and start seeing the results for yourself. I’d love to hear how it works for you—hit reply and let me know!