In this week’s episode of the Social Media Takeaway (available on all the leading podcast platforms including iTunes and Spotify), I sit down with the amazing Joanne Sweeney —three-time bestselling author and host of the Public Sector Marketing Show podcast. We’re dishing out the latest on 2024 social media trends, the magic of LinkedIn, and how to stay ahead of the curve. Because let’s face it, we’ve all been this close to throwing our phones out the window more than once.
Here’s what Joanne had to say about these social media giants:
LinkedIn: Your 2024 Powerhouse – Joanne reveals that LinkedIn is her top platform for generating leads and professional engagement. If you’ve ever felt frustrated by your company page’s performance, shifting your focus to your personal profile could be a game-changer. LinkedIn’s algorithm rewards personal interaction, and that’s where real connections—and business opportunities—thrive.
Instagram: Visual Storytelling’s Escape – Joanne finds Instagram to be a perfect space for visual storytelling and personal connection. It’s not just about business here; it’s where you can relax and share the highlights of your life. If you’ve ever scrolled through your feed for a dose of creativity or to catch up with friends’ lives, you know Instagram is where you can engage on a more personal level.
TikTok: The Phenomenon You Can’t Ignore – TikTok has taken the social media world by storm, especially during the pandemic. Joanne highlights how its unique algorithm delivers highly tailored content, making it a platform where anyone can find their niche. If you’ve found yourself glued to TikTok, mesmerized by content that feels like it was made just for you, you’re not alone. This platform’s ability to capture attention across all demographics makes it an essential tool for marketers looking to tap into new, engaged audiences.
Facebook: Still a Local Media Giant – While Facebook may have lost some of its sheen, it is still a vital platform for local news and community engagement. If you’ve ever turned to Facebook to check out what’s happening in your hometown or to connect with local groups, you’ve seen firsthand its enduring power. Despite frustrations with some of its recent changes, Facebook remains a crucial tool for staying connected with your community and keeping up with local events and news.
Twitter (X): A Platform in Flux – Joanne discusses the challenges that Twitter (now X) is facing, especially regarding public sector communication. With changes in moderation and a broken algorithm, Twitter’s effectiveness has taken a hit. If you’ve noticed more noise and less reliable information on Twitter lately, you’re not imagining things. However, for those in media and communications, Twitter remains a key platform for breaking news and engaging with journalists, even if it’s not as user-friendly as it once was.