How you present your content on social media can have a big impact on organic reach.  All social media platforms have algorithms that control content distribution.  Algorithms favour content that has achieved engagement within a short time of being published.  Think of “engagement” (likes, comments, views, clicks) as votes for your content.

Here are some pointers to consider every time you post:

Do:

1.   Think about the day and time of day to publish your post.   Your audience needs to be there, but they also need to have time to engage
2.   Post eye-catching graphics.  The aim of the image is to stop them as they scroll!
3.   Use a combination of short (reel style) videos, single images, and carousel posts
4.   Post with purpose – make sure your post has a purpose behind it and that you are not posting just for the sake of it or because it has been a few weeks since your last one
5.   Include direct product links to anything you post about which is available online or tell people how they can purchase it – make the buying decision easy for people instead of having them look all over for a product
6.   Only include weblinks in posts if necessary
7.   Mix up your content between awareness posts, consideration, sales, and advocate content
8.   Think carefully about your post description – this will have a big impact on whether people engage or not.
9.   Give your audience one call to action and one direction to follow
10.   Use hashtags to reach new people

If you’re interested in learning how to boost your social media skills, why not check out our Social Media Academy.