How to Get FREE Media Coverage with Jill Lublin
In my recent conversation with Jill Lublin, we talked about how to get free media publicity.
Jill is a world-renowned publicity strategist, international speaker, and author of four best-selling books including Guerrilla Publicity. She has helped thousands of entrepreneurs and small business owners gain media exposure and attract more clients, not through expensive ads, but through showing up and being seen.
Many business owners think publicity is only for big names or well-known brands. Jill sees it differently. Publicity is not about fame. It is about trust, connection, and visibility. It is about letting people know who you are, what you do, and how you can help, over and over again.
Jill put it simply:
“Visibility builds credibility, and credibility leads to profitability.”
It’s about being intentional with how and where you show up, so your message builds credibility every time it is seen.
Here’s how Jill recommends doing it:
- Start with Your Message – Be clear about what you want to be known for. Create a simple, repeatable message that tells people what you do and why it matters.
- Give Value First – Publicity works best when you lead with education and generosity. Share tips, stories, and advice that help others – not sales pitches.
- Start Local – You do not need to be on national TV to make an impact. Start with local media, podcasts, and online interviews. Small steps lead to bigger opportunities.
- Be Consistent – Keep showing up. Visibility grows over time. Each interview, article, or post builds your credibility layer by layer.
- Lead with Kindness – Jill says kindness is the new currency. People remember how you make them feel. A kind, authentic approach attracts more opportunities.
As I say myself, it’s not about chasing viral moments. It’s about showing up for the right people, again and again.
You can catch the full conversation on my podcast, available on all major platforms (iTunes and Spotify) and on my YouTube channel.
👉 Ready to get noticed? Jill offers a FREE Publicity Crash Course on her website. It’s a short and practical training that helps you create your publicity plan and increase visibility.
This is your chance to put her strategies into action and start getting seen by the right people.
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