6 Tips to Creating a 6-Figure Business Retreat by Leni Cavazos
In a world where remote working has become commonplace, I can see why running and attending business retreats is a big area of growth. Retreats can serve as powerful lead magnets or become highly profitable events for your most engaged customers.
In this week’s episode of the Social Media Takeaway (available on all the leading podcast platforms including iTunes and Spotify) , I had the pleasure of chatting with the retreat queen herself— Leni Cavazos, who knows everything about hosting profitable , impactful retreats. From perfecting your pricing strategy to creating irresistible upsells, Leni shared her top tips on how to make your retreat not just an unforgettable experience for attendees but also a major win for your business.
1. Pricing Strategy
Leni is clear about the importance of pricing your retreat for profitability. She recommends that, at minimum, you should aim to make what you’d earn in a week, with a target of around €10,000. If things go well, you could be looking at €25,000. I completely agree—running a retreat should deliver results that match the effort you put in.
2. Upselling During Retreats
According to Leni, upselling is key to maximizing profits from your retreat. While ticket sales are important, you can also introduce follow-up coaching, programs, or services during the event. This helps turn your retreat into an opportunity for ongoing engagement. It’s a smart way to keep clients connected after the event.
3. Start Local
Leni advises starting local for your first retreat, and it makes sense. Staying close to home cuts down on costs, minimizes logistical challenges, and keeps things manageable. You’re familiar with the area, which helps the event run smoothly, and it can be just as successful as a more distant destination.
4. Nailing the Name
The name of your retreat is crucial. Leni emphasizes that it should be clear and engaging, instantly telling people what the event is about. If the name doesn’t catch attention, potential attendees might overlook it. A strong name helps your retreat stand out.
5. Integrating Retreats into Your Business Ecosystem
Leni suggests making your retreat part of your broader business strategy. Instead of a one-off event, it should connect with other services like coaching programs or memberships, creating more opportunities for ongoing client engagement. This approach helps build lasting relationships and consistent revenue.
6. Avoid Common Mistakes
The most common mistakes Leni sees are poorly thought-out names, incorrect pricing, and insufficient marketing. If the name doesn’t resonate with your audience, they won’t be interested. Pricing should ensure you’re making a profit, and solid marketing is essential to attract attendees. These details can significantly impact the success of your retreat.