Social media algorithms are used by platforms like Facebook, Instagram, Twitter, and others to determine what content to show to users in their feeds.

Here are 5 things that all social media algorithms look for!

  1. Consistently appearing accounts are those that follow a regular posting schedule, maintain high-quality content, and overall messaging. These accounts prioritize consistency in their online presence, which contributes to their credibility, engagement, and audience retention.
  2. Algorithms prioritize content that is likely to generate high engagement. Posts with more likes, comments, shares, and other forms of interaction are considered more engaging. Higher engagement indicates that the content is valuable and interesting to users.
  3. Social media algorithms often prioritize trending topics, hashtags, or formats, giving them more exposure in users’ feeds. This can help increase your visibility and reach beyond your existing followers. Following trends demonstrates that you are aware of and connected to current affairs, news and events.
  4. Algorithms take into account a user’s past and present behavior. This includes the types of content they have engaged with previously, accounts they follow, and their interactions with specific users.
  5. Stories have gained significant popularity across various social media platforms. Users that not only take advantage of their news feed but utilise their stories and highlights allow you to engage with your audience in a more informal and authentic manner. Use features like stickers, filters, location tags, and interactive elements (polls, quizzes, questions) to encourage viewer engagement and make your stories more interesting.