10 Game-Changing Social Media Tips to Boost Your Social Media in 2025

Starting a new year often feels like hitting the refresh button—a perfect time to rethink strategies and set goals. In this week’s episode of the Social Media Takeaway (available on iTunes, Spotify, and YouTube!) I had the pleasure of chatting with Ross Brand, a pioneer in live streaming and video podcasting. Ross has hosted over 1,000 live shows, written bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and  “Video Podcasting Made Easy”) and worked with countless creators and businesses.

During our conversation, he shared 10 tried-and-true principles that can help anyone succeed in the fast-changing world of social media and digital marketing. Let’s break them down together.

1. Build Community from Day One

It’s not just about gaining followers; it’s about creating a space where people feel connected. Whether it’s a newsletter, a Facebook group, or even a Discord server, start building your community early. Social platforms might not always show your content to your followers, but a strong community will stick with you wherever you go.

2. Repurpose Content Creatively

You work hard on your content—why only use it once? Turn a podcast episode into bite-sized social media clips, write a blog post, or create an infographic. Repurposing lets you reach different audiences without constantly reinventing the wheel. Remember, great content can have a second (or third!) life.

3. Using AI to Make Life Easier

AI tools are here to help, not replace you. From generating captions to brainstorming titles, they can save you so much time. But here’s the trick: add your personal touch. Let AI handle the repetitive stuff, so you can focus on what makes your content unique—your voice and perspective.

4. Understand Social Algorithms

Forget chasing likes or stressing over followers. Today’s algorithms reward content that resonates. That means even with zero followers, a standout post can go viral. Focus on creating value-packed, engaging content that speaks directly to the people you want to reach.

5. Highlight Others to Build Relationships

Shining a spotlight on others’ work isn’t just kind—it’s smart. Share a great podcast episode, celebrate someone’s milestone, or recommend a helpful tool. Supporting others makes you part of the conversation and builds meaningful connections.

6. Be Yourself—People Come Back for You

Your audience connects with the person behind the content. Sure, a trending topic or big guest might attract attention, but your authenticity is what keeps people coming back. Share your stories, insights, and quirks. Be real, because there’s no one else like you.

7. Outsource to Save Your Sanity

You don’t have to do it all. If something drains your energy or isn’t your strength, outsource it. Whether it’s video editing, scheduling posts, or designing graphics, letting go of certain tasks frees you up to focus on what you do best.

8. Measure Success by What Matters

It’s easy to get caught up in vanity metrics, but they don’t pay the bills. Instead, focus on results that align with your goals. Did your post lead to sales, sign-ups, or meaningful connections? That’s what counts. Remember, social media success often takes time—be patient and stay consistent.

9. Treat Your Business Like a Top Sponsor

Think of your content as prime ad space for your own business. Be the sponsor of your own events, or mention your products, services, or projects naturally within your posts. If you’re passionate about your work, let it shine through. Your business deserves the spotlight just as much as any sponsor.

10. Make Your Profiles Work for You

Your social media profiles are often the first thing people see. Keep them updated and polished, showcasing your expertise and personality. Pin your best posts, update your bios, and make sure your profiles reflect who you are and what you do. In today’s world, they’re your digital portfolio.